BÉS 57, DEBUNKING THE ‘NO WHITE’ AFTER LABOUR DAY RULE
A lesson in fashion history:
According to Marie Claire, this fashion rule dates back to the turn of the century. Originally an unspoken guideline, it was established by the old money elite as a means of distinguishing themselves from the nouveau riche, or newly wealthy. This subtle, yet significant, rule was designed to elevate their status and highlight their refined taste. It's now 2024, and societal divisions based on class are increasingly a thing of the past. While Marie Claire remains a fashion authority, we're charting our own course with this trend, embracing a more inclusive and individualistic approach to style.
THE PROS OF WHITE IN THE WARDROBE:
by incorporating seasonal trends year-round, you can build a timeless capsule wardrobe, avoiding the need to spend on fleeting trends that last only 2-3 months.
If you're concerned about washing white clothes, don't be! White is actually the easiest color to clean. Just add a little bleach and wash them separately, and your items will come out looking as good as new!
Explore our curated collection of versatile white pieces, perfect for any season, now available at 20% off. Don’t miss out—this exclusive offer ends at midnight on September 8th! Discount applied at checkout, in store and online.
