Fenelon Falls Brewing Co. joins the All Together Beer project

Submitted by Fenelon Falls Brewing Co.

Fenelon Falls Brewing Co. joins the All Together Beer project to raise money for the hospitality industry impacted by COVID-19 closures. 

In an urgent call for action to help support the hospitality industry, Fenelon Falls Brewing Co. is proud to join the All Together Beer project with more than 800 participating breweries from 40 countries around the globe to raise money for the hospitality industry impacted by COVID-19 closures. 

At this time, with the vast majority of restaurants and taprooms closed with no clear path to reopening, the hospitality sector has been devastated by the impacts of COVID-19— around the globe and here at home. Investing NOW in the survival of hospitality and tourism in The Kawarthas will pay off when we begin our collective recovery.

“We’re all in this together. We can choose to believe we’re powerless or face this moment with optimism to help change the future. We see this as brewing for the community and using beer as a force for good.” says Mathew Renda, General Manager of Fenelon Falls Brewing.

The All Together project, launched by Other Half Brewing from Brooklyn, NY, is an invitation for brewers around the world to use an open-source recipe to create their own version with proceeds going to support local hospitality professionals. Fenelon Falls Brewing Co.’s take of this worldwide collab is a West Coast IPA, with big flavours of citrus and tropical fruit balanced by a refreshing and satisfying finish. 

Through a partnership with the City of Kawartha Lakes Economic Development Division, net proceeds of the All Together beer will be used to develop a tourism program in collaboration with the municipality to support the hospitality sector in Kawartha Lakes recover from the impacts of COVID-19.  

“We’re extremely proud to be a part of the All Together initiative with the Fenelon Falls Brewing Co. The Kawartha Lakes economy relies heavily on tourism and hospitality, and now more than ever we need to come together to support and showcase the industry." said Laurie McCarthy, Tourism Development Officer.

Fenelon Falls Brewing Co. couldn’t realize this effort without the support of our key partners CMG Canada, BSG Canada, Hops Connect, Northern Canning, and PRX Print in producing a world-class beer.

All Together IPA will be available through the online Bottleshop starting May 26th with limited release. Pre-order online today. 

Fenelon Falls Brewing Co. continues to donate $2 from every case from our online Bottle Shop to support urgent COVID-related equipment and technology needs as the  Ross Memorial Hospital’s team responds to the pandemic.

For more information on the All Together Project, visit alltogether.beer and fenelonfallsbrewing.com